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Data Modelling PDF Print E-mail
Written by doordrops   
Friday, 18 July 2008 12:41

 

Bespoke data modelling is for advertisers who have gathered a wealth of data from D2D campaigns and other media channels who want to refine their ROI further as well understanding aspects such as:

  • Frequency
  • Saturation points
  • Creative behaviour
  • Performance degradation
  • Response / Conversion elasticity
This process is an in depth and involved programme but if managed correctly then ROI can be improved by over 40% over geodemographic techniques.
Last Updated on Wednesday, 15 October 2008 19:32
 

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