You may have a great creative and a fantastic offer but without precise targeting your campaign will never fulfil its potential. Getting your proposition to the right homes is critical to delivering the low cost per response/acquisition and ROI figures leading companies demand.

Doordrop experts  believe passionately in pushing the boundaries of data driven techniques. Whether you are just beginning on the path of understanding your consumers or you are ready for bespoke modelling techniques using a multivariate approach, there are various options available to you.

Various Door drop planners also use various geodemographic packages such as ACORN, MOSAIC or CAMEO. In addition there are bespoke modelling software using Principal Component Analysis or regressive modelling techniques  to provide clients with optimum targeting techniques. Other will use any data streams that are predictive of results such as land registry data or market propensity overlays.