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| Written by doordrops |
| Friday, 18 July 2008 12:48 |
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Doordrop Results can vary by sector but response rates can vary between 4% and 0.1% depending upon offer, proposition, creative and product. Redemption rates for vouchers and coupons used in Door to Door distribution can ranges between 1% and 3%. Conversion rates for financial products compares favourably with other media channels as depending on product the targeting can be very accurate. In the media hierarchy for financial marketing door drops often rank 3rd after Online and Direct Mail channels although retention rates and lifetime value for customers recruited from direct mail and door drops media.
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| Last Updated on Monday, 10 November 2008 23:38 |
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