Door Drop Planning

It is important to clearly define the objectives of the campaign from the outset in terms of the volume of customers required, the level of investment you are prepared to put into tihe door drop campaign and time frame required for the activity.

The success or failiure of a doordrop comes down to the planning. Your starting point is always your performance from other direct marketing activity and given the geographical nature of door drop media then you need to establish exactly where your current customers are and why your product/service is successful there.

Campaign Planning

Planning a doordrop is an extensive process that starts with your current customer database if you have one and finishes with precise results analysis to refine the approach for the next campaign. Find out more on Door drop Campaign Planning here.

Mulitmedia Planning

Door drop planning in conjunction with other media channels to form a multi-media campaign is surprisingly easy as a result of the geographical nature of the media. Whether the door drop is to work in conjunction with TV, radio or posters then this can be achieved with great accuracy. Find out more about Doordrop Multimedia Planning here.