| Is free newspaper distribution dying? |
 |
 |
 |
| Written by doordrops |
| Wednesday, 01 April 2009 19:00 |
|
It hasn't gone unnoticed that regional press has been heavily battered due to its exposure to the fall in ad revenue from the three hardest hit business sectors - Property, Recruitment and Motoring. These sectors represent a huge proportion of the overall ad revenue in regional press and the consequential knock on to the associated free newspapers is inevitable.
Johnston Press has been hit hard by the economic downturn with the overall revenue droppiing 12.4% in 2008 compared to 2007. This has accelerated in 2009 with ad revenue down over 35% so far. Areas such as recruitment and property dropping over 40% and 54% respectively in the last quarter of 2008 as the situation deteriorated at an accelerated rate. Over 1000 jobs have been shed and its likely to shed its Irish titles to reduce debt. Given that Ireland is likely to be the next country to do an 'Iceland' where it will need to be bailed out in the coming years then thats probably a good call. The economy's boom over recent years has been too heavily based on property and the consequence of this in a downturn are likely to be severe.
Already Northcliffe is expected to lose about 1,000 staff as they cut costs in an ongoing process to reduce headcount by around 20%. - double what was previously forecast. Ad revenue for Q1 2009 is down 37% so the impact on Northcliffe's profitability will be harsh. Advertising revenue at Daily Mail parent group is down 24% on a national basis which shows the weakness in the regional division by comparison is very stark indeed.
Trinity Mirror's figures are pretty awful with the closure of 32 weekly titles since 2008, the sale of 4 titles and 1,300 staff cut. The Black Country Mail Extra, the Wolverhampton Adnews, the Daventry Post, and the Ashby Herald are all to close shortly. Ad revenue at Trinity also plummeted 30% in the first two months of 2009. The share price fall from grace mirrors that of the banking sector with the share price dropping from 314p to 25p over 12 months.
Newsquest has apparently asked staff to reduce their hours and/or take unpaid leave as it looks to save costs as quickly as possible. This is on top of the pay freeze and job cuts announced in December. Q4 2008 showed nearly a 60% drop in revenue from property advertising for the group with overall classified revenue down over 35%. Newsquest are owned by US company Gannett where the Gannett CEO, Craig Dubow, said the ongoing deterioration in the advertising market had affected results substantially. "Our results for the quarter reflect the unprecedented turmoil in the economies of both the US and the UK and in the financial markets ... Despite economic conditions, we pressed forward to transform Gannett and position it for the future and more favourable business conditions," Dubow said. Other groups have been similarly affected with The Observer Standard Newspaper group actually slipping into administration.
So what is the likely knock on for free newspaper? Its not hard to see that there is and will be an increasing drop off in free newspaper coverage across the UK as titles continue to close. Of course we accept some of this reduction will manifest itself in form of vastly reduced overlap between free newspapers but overall it makes the channel less viable as channel of mass coverage. Particularly when trying to target certain demographics then its going to become far less cost effective to reach certain groups. Some will argue the reduction in this channel which has been cluttered and clumsy is not a bad outcome but where some of these free newspapers still provide a meaningful local source of news then it is a sad demise.
Ten years ago free newspaper coverage of UK households was around 76% nationally but this is decreasing at an accelerated rate and the levels of 50% coverage are not far around the corner. When it comes to choosing your door to door distribution channel then it may be prudent to take into account this forecast before investing too heavily in the channel. On a brighter note the clutter will reduce and ROI could increase. Comments (59)
  written by ksharp, April 15, 2010
Smoking hazards have attracted universal attention.wow cd keyIt has been found that more people die due to smoking.wow goldchemicals are present lead to fatal diseases.
report abuse
vote down
vote up
Votes: +0
written by ksharp, April 15, 2010
he feels a comfort in holding the cigarette between his fingers.wow goldStudies indicate that smoking gives the person a kind of physicalcall of duty 6 codeThe Tassimo coffee maker is an awesome machine to make coffee.
report abuse
vote down
vote up
Votes: +0
written by ksharp, April 15, 2010
a person's health to a healthier planet, it begins with an organic lifestyle.wow goldIf you are looking for the optimallast chaos goldlife style to stay young and vibrant longer, However, there are still designs whether you are young or old, there is a design that you will like.
report abuse
vote down
vote up
Votes: +0
written by ksharp, April 15, 2010
are you a fan of the green mountain coffee roasters franchise?xbox live 12there are a lot of people who feel the same way.
lastchaos goldthe needs of many coffee lovers around the world. report abuse
vote down
vote up
Votes: +0
 written by Cheap Nike Dunk SB shoes, April 21, 2010
We are a well managed corporation and the one company you can trust with all your athletic and collectible shoe needs. You never need to browse the whole mall and wait in line at a crowded store to deal with bored or pushy salespeople in order to get the latest and hottest styles. We deliver them right to your door.
The Newest phase is the [b]Cheap Nike Dunk SB shoes[/b] model, which stands for Skateboarding. A majority of the Lows came with a stuffed tongue, while the Dunk SB Highs did not. Overall the Dunk SB is more stable and a great skateboarding sneaker.Also see [b]wholesale Nike Dunk SB shoes[/b]. report abuse
vote down
vote up
Votes: +0
written by Cheap Nike , April 21, 2010 Wholesale clothing,wholesale chothes [b]http://www.thetrustedwholesaler.com[/b] for everyone.There are some most of these are wholesale clothes,Funny photo ,I like it.for example:[b]Adidas reduced to clear[/b] .we hope you would like all of our products in thetrustedwholesaler.com. report abuse
vote down
vote up
Votes: +0
written by Cheap Nike , April 21, 2010
I am a [b]top23brands[/b] clothing seller,such as Nike Sneaker shoes,Timberland Boots,Nike Air Max,and so on.but to introduce it is not my first priority today.I think every one of you in the heart has a beautiful place but have no suitable conditions to go.Why?The real cause is that you lack a pair of good shoes.I think brand shoes must be your friends with you one day in the future.You also need cloths,hats,[b]chanel sunglasses[/b] and others.Now we have style and fashion clothing to satisfied you.You can get not only get the physical comfort but also can make your heart pleased!we hope you will enjoy yourselves in top23brand.com .
report abuse
vote down
vote up
Votes: +0
written by wholesale, April 21, 2010
[b]wholesale Timberland boots[/b] are your first choice, why do I say? You can find that Timberland bootsare the first choice in the most fashion magazine or mall.
But what makes Timberland boots so popular it? Probably the most common reason heard has to do with the incredible level of comfort one gets while wearing this style of boot. Another equally important reason is the ever-growing selection of styles and colors that are readily available. [b]wholesale Timberland boots[/b] is also an unbeatable value for your money. The Timberland shoes and boots are on the expensive side, but in this case you definitely will get what you pay for. You will get quality workmanship and comfort. The footwear is reinforced with double stitching. report abuse
vote down
vote up
Votes: +0
written by discount MBT shoes, April 21, 2010
wholesale MBT shoes have a curved pivot sole that copies walking on soft moss. The sole turns even, flat ground into uneven terrain.The MBT Sport black is a great shoe for those who are finding their lives a little "sport-free". Put on your [b]cheap Women MBT Sport 2 Shoes Black[/b]and give your muscles the attention they deserve. MBT Sport black are constructed to be flexible, comfortable, breathable, and to last and last.
report abuse
vote down
vote up
Votes: +0
written by discount Ed Hardy , April 21, 2010
In vogue2sale.com,we have daily use thing online sale,Ed Hardy Sport Tank,[b]Ed Hardy Iphone Case Skin Cover reduce to clear[/b] ,Ed Hardy Iphone Case Skin Cover,Ed Hardy Womens Tank Top,Ed hardy wallets,Ed hardy jewelry ,Ed hardy mens board shorts ,Ed Hardy Mens Low Rise Sneakers ,Ed Hardy Iphone Case Skin Cover ,Ed hardy Womens Pants ,Ed Hardy Belts,Christian Audigier Womens Short Sleeve Tee,Ed Hardy Sport Tank and so on .we hope you will enjoy them. [b]Ed Hardy Belts sale[/b]
report abuse
vote down
vote up
Votes: +0
 written by coach outlet factory, May 17, 2010
A guy to Beijing to work, with a strength, when a milkman. Soon, he rely on coach factory outletour own efforts, the company established the milkman. Because he is honest, quality, service, after several years of rapid development of his company to have 20 million subscribers.
report abuse
vote down
vote up
Votes: +0
written by coach outlet factory, May 17, 2010
A guy to Beijing to work, with a strength, when a milkman. Soon, he rely on coach factory outletour own efforts, the company
established the milkman. Because he is honest, quality, service, after several years of rapid development of his company to have 20 million subscribers. report abuse
vote down
vote up
Votes: +0
written by coach outlet factory, May 17, 2010
A guy to Beijing to work, with a strength, when a milkman. Soon, he rely on coach factory outletour own efforts, the company
established the milkman. Because he is honest, quality, service, after several years of rapid development of his company to have 20 million subscribers. report abuse
vote down
vote up
Votes: +0
 written by air max, May 18, 2010
would you like NBA games,there are many nba to sale. There are very good air max 97 and ed hardy clothing to choose.
report abuse
vote down
vote up
Votes: +0
 written by SallieWood30, May 18, 2010
I opine that to receive the credit loans from banks you must have a great motivation. However, once I've received a auto loan, because I was willing to buy a bike.
report abuse
vote down
vote up
Votes: +0
 written by buy Dragonica Gold, May 19, 2010
There are many Dragonica Crone shops where you can buy Dragonica Gold.
report abuse
vote down
vote up
Votes: +0
 written by coacho utlet malls, May 21, 2010
Spring, a hopeful season. Look up the jealousy of days in Coach outlet the heart, let me not to give up. In the past, I like a roaring and seems never vanished. Look at this spring, some delusion, some drunk.
report abuse
vote down
vote up
Votes: +0
written by coach handbags outlet, May 21, 2010
It is often lamented, live Zhen Lei. Tired is mental pressure; tired, is the heart of coach handbags information management on the gift heavy burden. Tired and not tired is always relative, in order not tired, we must learn to relax, life Chi Zhang you there. my heart is weary, people trapped in long-term health; heart tired, make their own lethargy.
report abuse
vote down
vote up
Votes: +0
written by coach handbags outlet, May 21, 2010
It is often lamented, live Zhen Lei. Tired is mental pressure; tired, is the heart of coach handbags information management on the gift heavy burden. Tired and not tired is always relative, in order not tired, we must learn to relax, life Chi Zhang you there. my heart is weary, people trapped in long-term health; heart tired, make their own lethargy.
report abuse
vote down
vote up
Votes: +0
 written by ed hardy clothing, May 24, 2010 I woke up in the morning, Hearing the ed hardy clothing knock of my front door. I never knew what love was, I never knew before. I saw the lebron james jersey golden maiden From all my forgotten dreams.--------《Golden Maiden》 report abuse
vote down
vote up
Votes: +0
 written by chanelbags, May 25, 2010
According to the British media reports, Jamaica capital Kingston lasted several days of rioting still not subside. May 24 have four Jamaica people died in the riots.
Jamaica, 24, police and troops were still at the same time, also against rioters for shootout. Current unrest has resulted in four people were killed, including 2 policemen, a soldier and civilians. Many people were injured in the riots in Jamaica. Jamaica capital Kingston 23rd this month, the chanel bags 2010attackers are considered riots Jamaica is a drug Christopher? report abuse
vote down
vote up
Votes: +0
 written by coachoutletmalls, May 25, 2010
Soon, I faced the danger, although have [url= coach]http://www.coachoutletfactory.com]coach outlet factory school teacher and classmates, but the bucket, how can I afford high into the high tuition?
report abuse
vote down
vote up
Votes: +0
 written by gucci bags, May 25, 2010
A lifeguard to visitors to protest: I notice you have three days, you cannot in urine wang swimming pool.
Wang: everybody in the gucci outlet swimming pool. The lifeguard: yes! Sir, but only if you stand on the board in the urine... report abuse
vote down
vote up
Votes: +0
written by women nfl jerseys, May 26, 2010
would you like NBA games,there are many nba to sale. There are very good women nfl jerseys and
Miami Dolphins Jerseys to choose. report abuse
vote down
vote up
Votes: +0
written by coach outlet factory, May 28, 2010
Customers are open book milk to 30 million employees from the initial three individuals, development at coach factory outlet present, asset 2800 by original 2000 yuan soared to present 150 million yuan. This has become a billionaire, he called the young WuZuoRen companies "the third national civilized community contribution" award, he also obtain "Beijing ten foreign youth" title.
report abuse
vote down
vote up
Votes: +0
written by coach outlet, May 29, 2010
A woman said to her husband, “dear, look at our sheet! It"s Coach outlet too dirty. Would you like to wash it now?”
The man looked at the sheet and then thought for a while and then said, “I don"t think it"s necessary. coach handbags We can turn the sheet over. Is that all right?” report abuse
vote down
vote up
Votes: +0
written by coach outlet, May 31, 2010
"I can always tell a graduate Coach outlet class from an undergraduate class," observed the instructor in one of my graduate engineering courses at California State University in Los Angeles. "When I say, ’Good afternoon,’ the undergraduates respond, ’Good coach bags outlet afternoon." But the graduate students just write it down."
report abuse
vote down
vote up
Votes: +0
written by coach factory outlet, June 01, 2010
She went through the best high tuition, but there are more expensive, and her two children to school, is impossible to coach outlet factory afford. So she chose one can avoid her tuition of average high school years, gold will shine, where she believed her.
report abuse
vote down
vote up
Votes: +0
written by gucci bags, June 06, 2010
A young man and woman gucci outlet online in the park to date, girl, she wanted to break a way: female: have you heard of cuckoo call? M: haven't you heard. Woman: I give you learn, cloth (sound) - valley fart sounds of mouth (.). Learn a few gucci bags times, it has also put. Female: hear? Male: [too big, can not hear clearly. .
report abuse
vote down
vote up
Votes: +0
 written by cheap travel bags, June 18, 2010
The Reasons Why Julianne Moore Prefer auto accessories 7 Tokens That Will Affect the Hue of Your cheap travel bags
report abuse
vote down
vote up
Votes: +0
written by This e-mail address is being protected from spambots. You need JavaScript enabled to view it , June 19, 2010
Every girl love beautiful and fashion, especially the bags,coach handbags are coach outletso beautiful and designer that the girls who want one.wellcome to my web coach handbags ,we supplier all kinds of coach handbags and all colors for choice.
report abuse
vote down
vote up
Votes: +0
written by gucci bags, June 20, 2010
Classic joke: our YanEr newly-married bridal bridegroom, said: "the future of our interest," "I", say
"We". " The groom to bathe, gucci outletvery long, the bride asked: "what are you doing?" "Dear of, I gucci bags shave beard." we? report abuse
vote down
vote up
Votes: +0
 written by remote switch, June 20, 2010
Go ipad car charger which Gwen Stefani Adore most I’ll Have What Mary-Kate Olsen Having: remote switch
report abuse
vote down
vote up
Votes: +0
 written by nike running shoes, June 23, 2010
adsfaasdfasdf
report abuse
vote down
vote up
Votes: +0
written by nike running shoes, June 23, 2010
srgsdfgsdfg
report abuse
vote down
vote up
Votes: +0
 written by sdfsdf, June 23, 2010
But if you want Cheap runescape Gold, you can come here and spend a little money to bought RS 2 Gold. Quickly come here.
report abuse
vote down
vote up
Votes: +0
 written by Gucci Outlet, June 29, 2010
The path to glory is always rugged.since the 2010 world cup coming up,i hope you enjoy the games.Fantastic post,i will bookmark it and come back to concern your other post.
Bookmarked it and will be back here over and over. Thank you so much – Keep up the good work cheap shoes online come on,have a nice shopping day. Gucci Bags looking forward more articles. The path to glory is always rugged report abuse
vote down
vote up
Votes: +0
 written by loan, July 10, 2010
Some specialists state that loan help a lot of people to live the way they want, just because they can feel free to buy needed goods. Furthermore, various banks present short term loan for different persons.
report abuse
vote down
vote up
Votes: +0
 written by Coach Handbags, July 14, 2010
Awesome write-up, I'm a huge believer in placing comments on weblogs to allow the blog editors know they've created something of value to the world wide web!
report abuse
vote down
vote up
Votes: +0
 written by fast easy runescape, August 02, 2010
runescape sale
buy runescape report abuse
vote down
vote up
Votes: +0
 written by body bags, August 05, 2010
Summer’s Most Lovely sports bags Fashion Style Good News!! Mom all Love body bags
report abuse
vote down
vote up
Votes: +0
written by body bags, August 05, 2010
Really?! Lindsay Lohan Wear discount shoulder bags in Festivity!
report abuse
vote down
vote up
Votes: +0
 written by leather bags, August 11, 2010
4 Reasons for You to Restore Fantastic leather bags
report abuse
vote down
vote up
Votes: +0
 written by m3i sdhc flash cart, August 16, 2010
hello, do you like play games. if so ,you can visit http://www.ndscardstore.com, it has a great range of
m3i zero sdhc, m3i sdhc flash cart, m3 real, we have all the latest m3 adapter we hope you enjoy the site. report abuse
vote down
vote up
Votes: +0
written by r4i, August 16, 2010
i like play games, especially r4i. if you like too,there's a site,there has many interests ! i
hope you enjoy it. http://www.r4fords.co.uk/ report abuse
vote down
vote up
Votes: +0
 written by ED Hardy, August 23, 2010
Many thanks to the person who made this post, this was very informative for me. Please continue this awesome work. Sincerely...
report abuse
vote down
vote up
Votes: +0
 written by Nike Air Max 90, September 08, 2010
I really like your post. Thanks very much.
report abuse
vote down
vote up
Votes: +0
written by Air Max Skyline, September 08, 2010
I really like your post. Thank you very much.
report abuse
vote down
vote up
Votes: +0
Write comment
|
| Last Updated on Wednesday, 01 April 2009 22:38 |
Show/Hide comments
Show/Hide comment form
thought he is trying to reduce nike air max his weight
on the scale. So she said.
"You know. I don't think that will help you anything"
The husband replies "Of course it helps. nike
air Max 180 It is the only way I can see the number on the scale"