Concensus is growing on the Yellow Pages and other Classified Advertising Directories.  

The challenge is tha there appears to be no centralised opt-out system like there is for unaddressed and addressed marketing commiunicatons.  According to the Say No to Phonebooks campaign, set up by 192.com, four out of five people no longer use printed phone books.

There is currently an online petition to call for an opt out system for all directories in the UK. 75,000 of tonnes of phonebooks are produced every year and many remain unopened, still in the plastic before going straight back into the landfill. It’s estimated that only 60% of phonebooks actually get recycled. Perhaps its time the large classified advertisng directory market is subjected to the same opt out schemes that are applied to door to door and direct mail.