Evidence from Media Monitoring show that doordrop volumes are slowing. Volumes in the first eight months of the years are down 14% versus the same period last year. This is not unexpected with a number of experts predicting a drop in excess of 10% in 2008. The effects of the credit crunch on advertising and marketing in addition to the movement of offline spend to digital and online channels. After 10 years of huge growth this slowdown has been coming for few years now.

 

Incidentally, Direct Mail is down 18% year on year over the same period.