So you have the product/service but how are you going to get your message across to the consumer?

Many advertisers use door drops to drive footfall to stores and outlets whilst mnay financial advertisers use 0800 numbers to send response to call centres. Over the last couple of years we have seen an increasing number of brands promoting websites to handle transactions which whilst very cost effective the tracking for online response back to offline media is often very poor.

Traditionally there has always been a siginificant proportion of clients using coupon response such as mail order but in recent years this type of response method has declined in door drops leaving retailers, particularly supermarkets and FMCG brands as the main coupon marketers.

The door mat is a cluttered place even in these online dominated times so most brands run on an offer led proposition laying out the fantastic benefits of their product. The consumer has less time to consider advertising than at any time over the last century so make an impact or your item will end up in the bin quicker than you might imagine.