Collaborative Doordrops have exploded in the last few years pioneered by the likes of TILT and TCS. Put simply, collaborative marketing is a multi-brand collaboration with a selction of products and services that are all trying to reach a similar consumer audience.

Clever advertisers are turning to this medium because to improve their ROI from door drops.  Results from collaborative  door drop campaigns usually deliver higher ROI than single brand door drops. And with the doormat becoming more cluttered than ever, the stand out is harder than ever for a single brand item.

A collaboration of brands can team together in one directory or catalogue to offer the home owner information of genuine use. Brands have been turning to this technique to boost their singular campaigns because the benefits are numerous – low risk, low cost and high response rates.

In addition collaborative campaigns are better for the environment as they cut down on the volume of print being mailed. The best campaigns are those that do not carry too many brands; sixteen is an optimum number because the consumer has enough choice to make the selection credible but there are not so many that advertisers don’t achieve the necessary response.

TILT’s portfolio includes asrecommended, a collaborative marketing guide covering many sectors in its different guises. Each catalogue of advertising also provides alongside the cross section of brands, celebrity interviews, relevant editorial and comparison tables which offer the consumer genuinely useful information, rather than just response advertising. Alongside this, asrecommended rewards the consumer for their time with money saving offers and competitions.

Through these mediums, collaborative campaigns are prevailing across a variety of different channels, including door drops, direct mail and inserts and couldn’t be moving further away from its ‘junk mail’ stigma. Everyone in the DM industry is looking for an effective marketing and collaborative marketing could be next big thing for you.

Find out more about TILT's Collaborative Door Drop Marketing Campaigns at www.tilt.co.uk