Doordrops.co.uk is the home of the UK door drop industry where leading experts in the field of door drops provide insight and information on every aspect of the door drops media channel. Door drops have have been one of the fastest growing media channels over the last 10 years with door drop volumes growing at over 10% a year. In recent years this mantel has been taken on by online marketing although that is now beginning peak in terms of cost effectiveness.

Today door drops remain one of the cost effective marketing channels for brands - especially those who know how to use the door drops channel properly. Successful users of the medium include everything from expensive high end premium products down to low value, everyday items across every business sector.

Are you getting the most from your door drop planning? There are many different ways to make your door drops more cost effective including print, distribution, targeting, format and proposition. At doordrops.co.uk you can find all the different successful strategies applied by the leading experts in the field. 

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Read about 2009 Door Drops Prospects here

So why Door Drops?

Door Drops have fantastic impact compared to other more passive advertising such as press, TV and radio which is often drowned by surrounding content. With door drops there is great flexibility where you can innovate and gain greater cut through using shape, format, colour and size. Generally it has been found that consumers value door drops particularly when they contain great offers and money saving opportunities.

Door drops are delivered into the home, providing a suitable environment for consumers to take time to read the material and consider the product or offer. In comparison to media inserts in magazines or newspapers purchased off the shelf, door drops actually make it into the home whereas media inserts are often discarded themselves immediately after purchase.

Another aspect to door drops is that the more useful items such as shopping guides with editorial/ interviews have huge longevity in the home with various door drops case studies showing significant response over 14 months after the distribution. How long a consumer retains door drop items will always depend on the strength of the offer, brand and usefulness of the item delivered by door drops.

The targeting options available with door drops means that there is less wastage than ever before and it provides the perfect opportunity for product sampling giving consumers the chance to try your product before they buy thus influencing their purchase behaviour. The resultant purchasing of the product after reciept of a sample delivered via door drops is often very large.

Find out more about door drops by looking around the site.